I'm the guy who says: "Hey there, little guy" to the vicious raccoon. And then the raccoon eats my face. But don't worry, I wasn't hurt. It's "Theatre of the Mind," as us professional radio actors like to say.
In another spot in the campaign, I'm in the woods at night and I say: "Who's there?" with a touch of fear. Not enough fear to scare the listener, but enough to add drama and humour to the spot. It's a delicate balancing act, which is why they needed a truly great actor such as myself.