Copywriter

PRINT WORK:

https://plus.google.com/u/0/photos/110100517576963084353/albums/5036111102794211905

COPYWRITING BIO:

I'm a Senior Copywriter who has worked on the biggest brands in the world and won many awards.

When the agency was tasked with coming up with a big idea for VISA that would rival Mastercard's "Priceless" campaign, I came up with "If life were like that, you wouldn't need a VISA card. The first commercial in the campaign was short-listed at Cannes. And a spot I later wrote, "Didn't See The Sign," is often brought up as one people's favourite commercials ever.

When people find out that I was the angry mini Scottish man in the Nutri-Grain Minis commercials (which I wrote as well as acted in), they are like, "I loved those ads! Those were my favourite! I still quote them!"

I was sent to Tokyo twice to help out a sister agency on a detergent ad because I was the one who really understood women's relationship to detergent. And the P&G client in Tokyo had worked with me when he was in Cincinnati and he loved my work.

I'll write more on this topic later and post samples of my work.

RECENT COPYWRITING AWARDS:

2012 Promotion Design Awards
Best Of Show
Elections Ontario - We Make Voting Easy



Cannes 2012 Design
Shortlist
Elections Ontario - We Make Voting Easy
http://www.canneslions.com/work/2012/design/entry.cfm?entryid=13172&award=101&order=0&direction=1











Cannes 2012 Design
Shortlist
Smith Restaurant and Bar (for “Smith. Food for the Everyman” in the Hospitality/Leisure and Flyers/Tickets categories)

Cannes 2012 Cyber Lion
Shortlist
Mr. Clean - Real Friend On Facebook
http://www.canneslions.com/work/2012/interactive/entry.cfm?entryid=32848&award=101&order=0&direction=1
Cannes 2012 Branded Content and Entertainment Lion
Shortlist - Creative Effectiveness
James Ready Beer - Help Us Help You Campaign
(As Illustrator)

Marketing Awards 2012
Shortlist - Collateral Single
Smith restaurant - Smith menu

One Show Entertainment 2012
Merit - Best Brand Channel
Mr. Clean - Real Friend On Facebook

One Show Interactive 2012
Merit - Best Use of Social Media
Procter & Gamble – Mr. Clean
Real Friend on Facebook

One Show Design 2012
Gold Pencil - Corporate Identity - Campaign 
Elections Ontario - We Make Voting Easy

WebAward
Social Media - Outstanding Campaign

Procter & Gamble – Mr. Clean - Real Friend on Facebook

One Show Design 2011
Bronze Pencil - Collateral Design: Self-Promotion
Leo Burnett - Christmas Bags
http://www.oneclub.org/2011_design_winners/



2011 Atomic Idea
(as Illustrator)
James Ready Beer
http://strategyonline.ca/2011/10/05/atomic-idea/

London International Awards 2010
Cosmetics & Beauty Products
Silk - "Silk vs. Milk"